Eloisa Cadenas has been a specialist in crypto assets since 2014. She is Founder and CEO of CryptoFintech, consulting firm in crypto assets and Fintech companies. She is a Candidate for a Doctor of Engineering Financial at UNAM on the valuation of crypto assets in Business. She is a professor at the Mexican Stock Exchange and has also taught courses at the National Banking and Securities Commission (CNBV) and for the Association of Banking Supervisors of the Americas (ASBA).

She is the Coordinator of the Cryptocurrency Committee of the Mexican Academy of Computer Law and member of the Commission Fintech of the College of Public Accountants of Mexico. She has participated in International Research Congresses Financial organization organized by the UNAM, the UAM and the Mexican Institute of Finance Executives (IMEF). She has given conferences for Google Mexico, BBVA, Mexican Internet Association, Thomson Reuters. Binance, Blockchain Summit Latam and LaBitConf 2019. Written opinion articles for Cointelegraph and for the College of Accountants; likewise, she has also published on sites like Investing and CryptoNews.

In April 2019, she won the "Blockchain Land Award" awarded by Talent Land for the research she carryed out on crypto assets.